A simple promise.
Bring the problem you're facing. Every week we work through it live — what the numbers are telling you, where the bottleneck is, what to focus on next.
No fixed curriculum. No generic ecommerce course.
The stuff that actually matters.
Product & Sourcing
Finding products, suppliers, MOQs, margins, packaging, negotiation and getting products made.
Shopify & Amazon
Selling direct through Shopify, selling through Amazon, listings, fulfilment, offers and channel strategy.
Paid Growth
Advertising, creative, CAC, profitability and knowing when to scale.
Email Marketing
Flows, campaigns, retention, repeat purchases and getting more value from the customers you already have.
Conversion
Offers, landing pages, product pages, checkout and improving the customer journey.
Operations
Stock, fulfilment, customer service, wholesale and making the business easier to run.
AI & Systems
Using AI to build tools, dashboards and automations that save time and improve decision-making.
Numbers & Profitability
Margins, cash flow, stock, contribution, marketing efficiency and understanding what is actually driving profit.
Simple on purpose.
Weekly live call
One live call every week. Bring whatever you're dealing with right now — numbers, offers, sourcing, ads, stock, Amazon, Shopify, email.
Monthly 1:1
A private call once a month, focused entirely on your business — the decisions, risks and opportunities specific to you.
No modules to complete. No endless video library. We work on what's actually happening in your business.
You should already be in the game.
You don't need to be doing millions in revenue — but you should have enough traction to know there's something worth building.
- Already have a product that is selling
- Have capital to deploy into product, stock and improvements
- Make decisions, take calculated risks and act on them
- Care about margins, cash flow and profitability — not just revenue
- Are prepared to do the work between calls
- Want another operator to challenge your thinking, not make every decision for you
You should have some skin in the game.
This probably isn't for you if...
- You're still looking for your first product
- You don't have the capital to execute on decisions
- You're looking for passive income or guaranteed results
- You want someone else to tell you exactly what to do
- You blame platforms, suppliers or agencies when things go wrong
- You're not prepared to make uncomfortable decisions when the numbers demand it
I'm not looking to convince people to build a business. I want to work with people who have already decided they're going to.
Join.
- Weekly live call
- Monthly private 1:1
- Cancel anytime
Capped at 10 people so I can actually understand the businesses I'm helping.
You should already have a product that sells and capital to deploy into product, stock and improvements.